Greiner Innoventures invests in sustainable start-up Movopack

• The Italian start-up Movopack develops innovative and circular packaging solutions for e-commerce.
• The goal of the collaboration between Greiner and Movopack is to expand expertise in reusable packaging further.
• With this investment, Movopack secured opportunities for continued growth and recently entered the British market. 

Vienna/Kremsmünster, November 28, 2024 – E-commerce is booming. At the same time, the demand for packaging in online retail is also increasing. At Greiner Innoventures, Greiner’s start-up hub, the team has recognized that e-commerce offers significant opportunities for circular packaging solutions – especially since the sector already sees high return rates. During their research, the Greiner Innoventures team came across Movopack, an Italian start-up. With an investment in the mid-six-figure range, Greiner aims to help the start-up achieve further growth. 

Reusable up to 20 times

What is special about Movopack: Their packaging includes a preprinted return label, allowing customers to return it via a mailbox after removing the contents. The packaging is sent back to Movopack, where it is disinfected and prepared for reuse. Movopack’s products are made from rPET and woven recycled polypropylene (PP) and can be reused up to twenty times.

For initial joint projects and tenders, Greiner’s division Greiner Packaging was also brought on board – providing an additional opportunity to further expand expertise in reusable packaging together. Movopack recently succeeded in entering the British market, securing a contract with Royal Mail, the country’s national postal service. The investment from Greiner Innoventures and two other partners (360 Capital and Techstars) was a crucial launchpad for this achievement.